Create a strong corporate image which identifies you for what you are; a well presented, efficiently run, professional and helpful courier service. Be consistent in everything the customer encounters so that everything they hear, see, feel, taste or smell tells them that you understand what they want and that we have it.
People tend to buy with their emotions, not their minds. Your business appeals to them on that emotional level.
There’s often no need to spend money on a designer. You can, for example choose a name that allows you to…
TonysGuide.com the website is gradually being updated to include 100% complete and free articles on courier work, including this one about how to present your courier company to best effect. Please register and we’ll keep you updated.
TonysGuide.com the website is totally free, but remember that for just £4.99 you can download the whole thing as a convenient PDF here.