Writing sales letters for your courier business is an art that can take a bit of practice. Here we highlight the four most common mistakes and offer some tips.
When anyone opens a letter or an email, they think “What’s in it for me?”
Nothing else. So you must convince them within the first few seconds that you can offer solutions to their problems. It takes only a few seconds after the email is opened for the judgement to be made: “read on or delete”. So it’s got to be right in the first few lines.
Here is a list of common errors made by sales people, both in letters and face to face…
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