Following up with a sales phone call
Posted by Tim Gilbert in Sales technique for couriers on Feb 14th, 2011 | 1 comment
People never respond to the mailshot letter itself, but they may remember getting the letter or postcard when you call soon afterwards.
People who say “I’ve sent out loads of letters and heard nothing” just need to get on the phone and do the proper follow-up.
If you simply can’t bring yourself to make the calls, try asking someone else to do it for you. Offer a small amount of money for each appointment made. Some people just have the knack.
It is often possible to find out contact names by phone, to send the letters to. If you call a company and ask politely for the person in charge of...
