Posted by Tim Gilbert in Courier prices, Marketing for couriers
on Jan 31st, 2011 | 2 comments
People often ask: “What should I charge?”
The main thing which affects this, is what everyone else in your area is charging. There’ll be a range, and you have to find your place in that range.
It’s important that customers feel they can get what they really want at a price they regard as fair. Don’t undersell yourself, and don’t try to be the cheapest, as most people know that if something is cheap it’s likely to be disappointing. You have to let them know it’s not the cheapest, but that it is good value for what they are getting.
The price is an important part of your image and will...