Posted by Tim Gilbert in Marketing for couriers
on Feb 14th, 2010 | 0 comments
Create a strong corporate image which identifies you for what you are; a well presented, efficiently run, professional and helpful courier service. Be consistent in everything the customer encounters so that everything they hear, see, feel, taste or smell tells them that you understand what they want and that we have it.
People tend to buy with their emotions, not their minds. Your business appeals to them on that emotional level.
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