Marketing for courier businesses
Posted by Tim Gilbert in Courier prices, Marketing for couriers on Feb 14th, 2011 | 0 comments
Marketing is sometimes described as “the whole idea of your business”. What your service is, at what price, when it’s available, the people it’s aimed at, how those people should actually buy from it, what colours it uses, the name, the pricing, its location and coverage, and so on.
As the person in charge of marketing your courier company, it’s your job to match the features, advantages and benefits (“FAB”) of your service with the wants and needs of your customers. Once you’ve worked out the FAB of your marketing, you need to communicate it to the people you’re aiming...
